I was instructed in 2020 to examine the existing Spektyv logo and present a creative solution for a corporate identity re-fresh. Taking a close look at their competitors and current product market fit, I designed the updated logo to reflect the professional, cutting edge technology and customer service they offer.

 

As a new tech start-up, the logo and subsequent brand will need to stand the test of time and grow with the business, offering a fresh and contemporary look and feel whilst supporting a sense of ‘trust’ with their new and existing customers.