I was commissioned in 2021 to create a bespoke logo with strong visual impact for a new Wildlife Conservation Charity called Rhino Save & Protect. I am passionate about protecting our endangered animals, so was thrilled to be part of this amazing team. The brief was to design a logo and identity that captures the important work the Charity undertakes and serve as a call to action for international support protecting these majestic animals.

 

Stage 1, in-depth market research and competitor analysis. Stage 2 , armed with necessary data I designed a new three-stage logo to work across all marketing platforms (online and print). To ensure we achieved good stakeholder engagement and senior leadership team buy in, I organised a brand workshop to present the different logo design options, working closely with the senior teams to narrow down the preferred logo options and brand foundation.  Stage 3, present the final logo in all stages for approval and start the brand roll-out that included Lo-Fi website designs and the setup of their social media channels.