I was commissioned in 2021 to create, manage and launch Stag Lodges, a family run glamping business based in leafy Hertfordshire. The brief included market/sector research followed by a bespoke logo design, tone of voice, website front end design and UX as well as UI and build management, social channels, marketing collateral and brand roll-out. 

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It was paramount to capture the unique and beautiful location of the lodges on a friendly family run farm. The lodges are brand new with stylish interiors, suitable for families but also perfect for a romantic break for two. The identity and brand will need to capture this experience and transport you ‘there’ with powerful visual communication that also cements a sense of ‘trust’ in the brand and business, with data showing good site conversions, supported by Hotjar user tracking and customer bookings.